Chinese traditional pastries — one of life's little joys and our greatest passion for over 30 years. Craft, creativity and care in every bite. 發自内心，温暖你心！
It's a family affair where everyone at Huat Huat is personally responsible for outstanding quality — whether they're sourcing the best ingredients, weighing, mixing, baking or packing. We believe our pastries should be nothing short of exceptional.
Our signature items, including Tau Sar Piah (豆沙饼) and Teochew Soft Cake, are grounded upon authentic traditional Chinese recipes, meticulously refined over 30 years. We handpick only the best ingredients, and with good old-fashioned methods, each piece is baked to perfection under the watchful gaze of our Biscuiteers.
Today, under second-generation leadership, Huat Huat Kouping champions traditional Chinese biscuits with a modern identity that appeals to the younger generation — 原来传统也可以很时尚. We welcome OEM and international partners worldwide.
We whole-heartedly craft and deliver our most delicious, authentic and healthy Chinese traditional biscuits with meticulously refined recipes.
We collaborate closely with partners on flavour adjustment, texture refinement, and sweetness calibration — while maintaining authentic Chinese pastry craftsmanship.
Modern production facilities with strict quality control for bakeries, distributors, and food brands. Consistent taste, texture, and packaging at minimum of quantity.
Full private label solutions from formulation to finished packaging. Retail-ready packs, festival gift boxes, or export bulk packaging customised for your brand.
Specialised filling pastes — lotus, red bean, green bean, pandan, and more — crafted for smooth texture, authentic taste, and stable quality. Suitable for mooncakes, bread, pastries, and custom applications.
Heritage flavours crafted for modern retail. Year-round staples and seasonal collections for every Chinese festive moment.
Heritage flavours and modern premium craftsmanship from our family of brands.
Modern Looks · Classic Taste
Our signature pastry with savoury salted green bean filling, wrapped in a delicate flaky crust. Individually packed.
Classic crumbly almond cookies made with premium almond flour. Individually packed, crispy and fragrant.
Soft and golden-brown outer layer, akin to the delicate skin of a classic mooncake, with our signature green bean filling.
A light, crisp texture similar to classic soda crackers. Suitable for people who don't prefer filling inside pastries.
Rich, creamy custard encased in a buttery pastry shell. A modern twist on traditional craftsmanship.
Heritage · Individual Packs
Year-round staple products rooted in Teochew heritage. Individually packed for daily retail and specialty stores.
Our signature pastry with savoury salted green bean filling and flaky crust.
Traditional celebratory pastry symbolising prosperity and joy for weddings and festivities.
Sweet and flaky pastry with a delicate winter melon filling. A classic beloved by generations.
Golden, buttery cookies with a rich egg flavour. Baked to perfection with a satisfying crunch.
Traditional fragrant pastry with a savoury-sweet filling. A heritage recipe from the south.
Soft, moist cake studded with premium raisins. A comforting everyday treat.
Flaky pastry filled with a well-balanced mixture of savoury chicken floss and salted green bean filling. A delightful sweet-savoury treat with a rich, satisfying flavour.
Sweet pineapple jam wrapped in a tender, crumbly shortcrust pastry.
Classic roll format. Five pieces of our signature salted green bean pastry.
Vegetarian sweet mung bean pastry. Traditional flavour, plant-based goodness.
Vegetarian salted mung bean pastry. Authentic savoury taste, fully plant-based.
Aromatic five-spice cake with a rich, savoury flavour profile unique to Southern tradition.
Traditional glutinous rice soft cake with chocolate filling. Bar-shaped classic.
Pandan-infused glutinous rice soft cake with chocolate filling. Fragrant and chewy.
Traditional round-shaped glutinous rice soft cake. The classic original flavour.
Round-shaped pandan glutinous rice soft cake. Fragrant pandan in every chewy bite.
Traditional Malay-Inspired Pastries & Soft Cakes
Traditional Malay-style soft cake in a rich red hue. Light, fluffy, and perfect for any occasion.
A fusion of traditional red soft cake with rich chocolate flavour. Soft, indulgent, and irresistible.
Chocolate-flavoured soft cake with a smooth, melt-in-your-mouth texture.
Fragrant pandan soft cake with a luscious chocolate filling. A delightful fusion of flavours.
Classic Malay-inspired salted green bean pastry with a savoury-sweet balance.
Fragrant pandan-infused pastry with salted green bean filling. A Southeast Asian favourite.
Our complete range of handcrafted mooncakes — from traditional baked to snowskin, crystal snow, taoshan, and full-sized varieties. Crafted with premium ingredients for the Mid-Autumn Festival and year-round gifting.
Heritage · Traditional Craftsmanship
Pure lotus paste filling. The quintessential Mid-Autumn classic.
Fragrant golden pandan paste. A signature Southeast Asian flavour.
Single salted egg yolk with smooth white lotus paste filling.
Two salted egg yolks nestled in smooth lotus paste. A timeless favourite.
Silky snowskin with smooth lotus bean paste filling.
Fragrant pandan bean paste in a soft snowskin shell.
Single salted egg yolk with lotus bean paste in snowskin.
Two salted egg yolks with lotus bean paste in snowskin.
Dual-filling with black bean and green tea paste.
Dual-filling with purple sweet potato and taro.
Fragrant pandan paste with coconut shreds.
Red date mooncake with bean paste filling.
Creamy taro paste with shredded coconut.
Classic five-nut filling in a compact 80g format.
Bite-sized lotus paste mooncake. Individually wrapped.
Black sesame lotus paste with a salted egg yolk centre.
Pure lotus paste with a whole salted egg yolk centre.
Classic full-sized mooncake. Available in 10+ flavour varieties.
Traditional Malay-Inspired Mooncakes
Smooth red bean paste filling. A Makcik Kiah bestseller.
Creamy mung bean paste filling. Light and fragrant.
Crunchy, buttery cookies and traditional biscuits — perfect for gifting and everyday enjoyment.
Premium Cookies
Classic buttery cookies with a rich, melt-in-your-mouth crumble. A timeless crowd favourite.
Delicate almond cookies with a light, crumbly texture. Fragrant and elegantly simple.
Crunchy almond bites perfect for festive gatherings and reunion celebrations.
Premium pistachio cookies with a buttery, nutty crunch. Irresistibly rich.
A decadent fusion of premium pistachio and rich chocolate in every bite.
Earthy Japanese matcha green tea cookies with a smooth, aromatic finish.
Intensely rich dark chocolate cookies. Bold, bittersweet, and deeply satisfying.
Caramelised Biscoff-inspired cookies with a warm, spiced sweetness.
Crunchy cashew and peanut cookies. A nutty, savoury-sweet delight.
Buttery pastry balls filled with sweet pineapple jam. A festive favourite.
A matcha twist on the classic pineapple ball. Earthy green tea meets sweet pineapple jam.
Elegant flower-shaped pineapple tart with a buttery, crumbly base. Perfect for gifting.
Rich hazelnut chocolate filling in a buttery tart shell. Luxurious and indulgent.
Crispy golden butter rolls with a light, flaky texture. Delightfully crunchy.
Fragrant pandan butter pastry with shredded coconut. A Southeast Asian classic.
Vibrant purple sweet potato pastry with a blueberry butter filling. Uniquely colourful and flavourful.
Premium filling pastes for mooncakes, bread, pastries, and more. Available in 5kg bulk packs. OEM and custom formulations welcome — tailored to your recipe.
Premium red bean paste. Smooth, naturally sweet — ideal for mooncakes, bread, and pastries.
Traditional mung bean paste. Versatile base for mooncakes, pastries, and baked goods.
Sweet and tangy pineapple paste. Perfect for pineapple tarts and mooncakes.
Rich, nutty black sesame paste. Deep flavour for mooncakes, bread, and desserts.
Classic lotus seed paste. The essential filling for mooncakes, pastries, and more.
Matcha green tea paste. Earthy, aromatic — perfect for mooncakes, bread, and modern pastries.
Fragrant pandan paste. Southeast Asian signature flavour for mooncakes, bread, and pastries.
Where flavourful oriental biscuits are anything but ordinary. Bite into this amazing journey — modern classic, wow-worthy flavoured biscuits with craft, creativity and care in every bite. Free delivery within West Malaysia for orders above RM100.
Tailored brand solutions designed for different market segments and regional demands.
Traditional flavours with broad consumer familiarity. Year-round heritage staples for daily retail and specialty stores.
Shop on ShopeeA selection of the rarest, most extraordinary biscuits we have to offer — where we push our own boundaries of craft. 继承传统，创新未来. Wedding 喜喜囍饼 gift boxes, festive collections, and direct-to-door delivery across West Malaysia.
Shop OnlinePastry and mooncake line focused on traditional flavours for the Muslim consumer market across ASEAN.
Enquire NowPartner with Muar, Malaysia's leading traditional Chinese pastry manufacturer. Fill in our enquiry form for OEM manufacturing, wholesale distribution, or corporate gifting.
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